The Bill

Jeyes, makers of popular household cleaning products, wanted more awareness of their range in a cost-effective way. I developed a concept that could work across sponsorships spots for primetime TV cop show, The Bill. 

In the sponsorship spots, amateur detective Bill solves a series of grimes at home, using different Jeyes products. From wet wipes ‘going down’ the pan to ‘undercover operations’ to clean the cistern, there’s a police pun for every product.

My role: core concept and scripts

Channel: TV sponsorship spots