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Copywriting
Creative Direction
Storytelling
Strategy

Nayyar Mughal

I’m a storyteller. Whether I’m overseeing creative teams or getting stuck into campaigns myself, I’m on a mission to inspire audiences, whoever they are and wherever we reach them.

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Over the last 20+ years I’ve worked in a wide range of agencies for global and national clients. My creative is focused on finding that connection with the audience, then inspiring them to act – to click, scan, download, remember. Specialising in integrated campaigns, I take one concept seamlessly through TV, print, outdoor, social, radio, influencer marketing and any other channel in the mix. My creative successfully blends strong stories and response-driven hooks. Recent campaigns for charirty clients have raised millions over the last few years.

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One of my recent career highlights has been developing a paid internship programme to bring more disadvantaged young people into the creative industry, giving them the access they may not otherwise have.

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Find out more at nayyarmughal@gmail.com

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RECENT CLIENTS: UNICEF, M&G Investments, Jeyes, Allianz, Oxfam, RSPCA

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SKILLS: Copywriting, creative direction, creative strategy, brand and campaign narratives, team management, leadership

Roles

Associate Creative Director, Open
London 2020 – present

  • Concepts, copy and creative direction for multi-channel campaigns

  • Leading and inspiring internal and external creatives

  • Strategic Creative Lead for the agency’s biggest clients

  • Running workshops and internships for disadvantaged young creatives

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Freelance Copywriter/Creative Director, London 2018– 2020

  • Working for commercial, banking, charity and political clients

  • Creating campaigns, new marketing products and crafting copy

  • Adapting to each agency’s unique approach

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Head of Copy, On Agency

Brighton 2016 – 2018

  • Co-managing the creative department

  • Overseeing creative, copy and new client pitches

  • Creating powerful, responsive campaigns and copy for clients

  • Improving business and creative processes

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Senior Copywriter, Arthur

London 2013 – 2016

  • Global and national finance, insurance, commercial and charity clients

  • Creating and developing sector-leading promotional campaigns

  • Rebranding on a global scale

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Copywriter, various agencies
London and Birmingham 2002– 2013

  • Creative for automotive, customer loyalty programmes, healthcare, government, education retail and shopper marketing amongst others

  • See LinkedIn for full details

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