Send it Now
UNICEF’s global campaign to send aid across the world in an instant.
The pandemic and subsequent lockdowns changed permanently changed buying behaviour. More people than ever in markets across the world embraced online shopping. Whether we were ordering groceries, takeaways or tech, we clicked to get it delivered, in an instant.
For UNICEF’s end of year campaign, I tapped into this trend and created a campaign where people can order food, clothes, essentials in an instant… for a child who’s struggling somewhere in the world. UNICEF works in over 190 countries, they have the people and planes ready to go. They just need us to click once to deliver. Whether a child is in a refugee camp in need of warm blankets or in a region short of life-saving vaccinations, we can Send it Now.
My role: overarching concept, copy and campaign narrative
Channels: film, paid social, organic social, influencer marketing, display, email
Project Gallery
