A Classic Approach

Global asset management group, M&G Investments, often cited their 80+ years of investment expertise as key to their success. But this was never reflected in their marketing. Drawing on Gatsby, Art Deco and other key inspirations from the era, I developed a new look and feel that placed their long-term approach firmly at the centre of their brand.

This rebrand gave M&G standout in a crowded investment marketplace.

My role: concept, copy and overseeing external illustration and film suppliers

Channels: Film, outdoor, display, press, train cards, tram takeovers, direct mail, email